William Hill slots

Who holds the William Hill slots licence

William Hill's online casino, betting and bingo for British customers are run by WHG (International) Limited. The Gambling Commission's register lists the company under account 39225, with a head office at Europort in Gibraltar, one trading name and a single domain, williamhill.com.

The shop estate is licensed separately. The online licence is the one that covers the slots you play on the website or app, and the UKGC regulates both.

From a 1934 bookmaker to evoke plc

William Hill started taking bets in 1934 and grew into one of the best-known bookmakers on British high streets. Its online casino came much later, as the business followed customers onto the internet, a story told in our history of online slots in the UK. In July 2022 the non-US William Hill business was bought by 888 Holdings, which later renamed itself evoke plc.

Industry reports say a takeover of evoke by Bally's Intralot was agreed in June 2026. Bally's Intralot already owns Gamesys, which runs Jackpotjoy and Virgin Games. Until any deal completes and licences change, the register entry above is the one that applies; check it again if you read about a change of ownership.

William Hill's sister brands in the evoke group

888casino runs on a different UK licence (888 UK Limited, account 39028), so the group's brands don't all share one account. That distinction matters for the 2025 penalty described below.

The 2025 penalty: spotting customers across group brands

The register lists one current action. On 7 August 2025 the Commission fined WHG (International) Limited £82,687 for failing to comply with paragraph 3 of social responsibility code provision 3.9.1. That rule requires a licensee to take reasonable steps to identify customers who also hold accounts with another company in the same group.

Why it matters to a slot player: if you have accounts at two brands in one group, the operator should be able to see your combined activity when assessing risk, for example spending at William Hill and at a sister casino in the same week. The Commission noted that the company found and reported the breach itself, fixed it and co-operated fully.

Older actions no longer listed on the register's actions tab appear in earlier published records: a £6.2 million penalty in 2018 and a £19.2 million group settlement in March 2023.

Planning a William Hill slots session within the stake caps

Customers who come to a bookmaker's casino from sports betting are used to choosing one stake for one event. Slots work differently: the stake repeats every few seconds. The table shows how one £100 budget stretches at different stakes, with the theoretical cost on a 96% RTP game.

The theoretical cost of staking £100 is the same at every level, but at higher stakes the money is staked in far fewer spins, the swings are bigger and £100 can disappear in a minute. Most players lose money over time. Our low stake slots and bankroll management guides explain how to choose.

Shop machines and online slots are not the same

Many William Hill customers know the gaming machines in its shops. Online slots follow a different rulebook: the £5 and £2 per-spin caps, a 2.5-second minimum spin, no autoplay and a running net position on screen. Machine stakes and speeds in betting shops are regulated under separate rules, while online games follow the UK slot game design rules. Our comparison of online slots and bookies machines covers the differences.

Safer gambling tools for William Hill customers

Because one William Hill account covers betting, casino and bingo, a single deposit limit caps the money available for all of them. Time-outs and self-exclusion are also available, and GAMSTOP blocks all UK-licensed online gambling sites at once, including other evoke brands. The National Gambling Helpline is free and confidential on 0808 8020 133, at any hour.

How to check William Hill on the UKGC register

1. Find the licence statement in the footer of williamhill.com.
2. Search the Gambling Commission's public register for 39225 or WHG (International) Limited.
3. Confirm the casino activity is listed as Active.
4. Open the domain names tab; williamhill.com should be the single listed domain.
5. Read the regulatory actions tab, including the August 2025 decision.

Our guide to checking a slot site's licence explains every part of the entry.

Compare alternatives to William Hill slots

If you are comparing other UKGC-licensed slot sites, Coral and Ladbrokes are both high-street bookmakers with online casinos, run by LC International Limited. Coral gives 100 free spins at 10p on selected games after you deposit and bet £10 on slots, with no wagering on winnings; Ladbrokes gives up to 500 spins at 10p, as 50 a day for 10 days, after you spend £10 on slots, also with no wagering. 10bet offers a 100% match up to £25, wagered 10x on slots within 3 days, with a £1,000 cap on bonus winnings. All are 18+ and terms apply.

18+. Gambling should be entertainment that costs money, not a way to make it. Set a deposit limit before you play: how to set limits. Free, confidential help: National Gambling Helpline 0808 8020 133.