UK slot site brands A–Z
Factual profiles of UK slot sites: who operates them, how to check the licence and what to look for before you sign up.
UK slot site brands A–Z: who runs each casino
This A–Z profiles more than 40 UK slot site brands, from 32Red and Bet365 to Virgin Games and William Hill. Each page is a neutral fact file: which company holds the licence, its Gambling Commission account number where confirmed on the public register, the group it belongs to, its sister sites, the kind of slot lobby it is known for and the safer gambling tools it offers.
These are not reviews and they carry no scores. We do not work with most of these brands, so the profiles do not describe their current welcome offers or link to them. The aim is simpler: to show who is really behind a name, because the logo on the homepage often tells you less than the small print in the footer.
Each card below opens a profile. Facts are drawn from the Gambling Commission's public register, company records and the operator's own published information, and anything that could not be confirmed is left out. Ownership in this industry changes regularly through takeovers and mergers, so every profile describes the position as last checked and points you to the register for the live record. If a detail looks out of date, the team would like to hear about it through the contact page.
One licence, several brands: who shares a licence
Many UK slot sites are trading names of the same licensed company. The public register lists them together, which means one operator handles your account, verification and complaints across several brands.
| Licence holder | UKGC account | Brands on the licence (examples) |
|---|---|---|
| LC International Limited (Entain) | 54743 | Coral, Ladbrokes, Gala Casino, Foxy Games, Party Casino |
| Gamesys Operations Limited | 38905 | Virgin Games, Jackpotjoy, Bally Casino, Double Bubble Bingo |
| BV Gaming Limited | 39576 | BetVictor, Betano, Heart Bingo, Parimatch |
| Platinum Gaming Limited | 45322 | Unibet, 32Red |
| Videoslots Limited | 39380 | Videoslots, Mr Vegas |
| L & L Europe Limited | 38758 | All British Casino, Pub Casino |
| Skill On Net Limited | 39326 | PlayOJO, Spin Genie |
| LeoVegas Gaming PLC | 39198 | LeoVegas, BetMGM UK |
| Rank Interactive (Gibraltar) Limited | 57924 | Grosvenor, Mecca Games |
Groups matter too. Flutter Entertainment owns Paddy Power, Betfair, PokerStars and Tombola through several licensed companies, such as PPB Entertainment Limited for Paddy Power's casino and Stars Interactive Limited for PokerStars, so a shared parent does not always mean a shared licence. Each profile names the sister sites, so you can see when two apparently different casinos share an owner.
Brands A–Z
How to check any slot site brand yourself
You do not need to rely on any website, including this one, to confirm who runs a casino. The Gambling Commission's public register is free to search.
- Scroll to the casino's footer and note the licensee's company name and account number.
- Search the Gambling Commission public register for that number or name.
- Check that the licence status is active and covers remote casino activity.
- Look at the list of domains on the licence to confirm the site's web address appears there.
- Read any regulatory action published on the register entry.
The guide to checking a slot site's licence shows each screen, and how to spot unlicensed slot sites lists warning signs, such as no British licence number or a site that accepts credit cards.
UK rules every licensed slot brand must follow
Whatever the brand, a UKGC-licensed slot site works under the same rules. From 19 January 2026, no bonus can carry wagering above 10x, and offers that require you to use one gambling product to unlock another, say a sports bet to release casino spins, are not allowed. Slot stakes are limited to £5 a spin for players aged 25 and over and £2 for those aged 18 to 24. Credit cards cannot be used to gamble, reverse withdrawals are banned, and slots run at no less than 2.5 seconds a spin with no autoplay.
Every licensed site must also offer deposit limits and time-outs and must check your age and identity. GAMSTOP self-exclusion covers all of them at once, so registering blocks every brand in this list, not just one. A casino's app and website share one account, with the same balance, limits and verification.
Comparing these brands with the sites we work with
If you are weighing up a brand from this list, it can help to compare it with the five UKGC-licensed sites we partner with: Coral, Ladbrokes, PlayOJO, Casumo and 10bet. Their welcome offers are for new customers aged 18+ and terms apply. Ladbrokes gives up to 500 free spins when you deposit and spend £10 or more on slots, released as 50 spins a day for 10 days at 10p each, with no wagering. Casumo offers a 50% bonus up to £100 on a first deposit of at least £20, with 10x wagering within 7 days and a £5 maximum bet while the bonus is active. Full details are on our Ladbrokes review and Casumo review, and best slot sites UK ranks all five on slots.
Frequently asked questions
Why are some casino brands run by the same company?
Because a single licensed operator can run several trading names under one Gambling Commission licence. LC International Limited, part of Entain, holds account 54743 and runs Coral, Ladbrokes, Gala Casino, Foxy Games and Party Casino among others. Operators use different brands to target different audiences, such as bingo fans or sports bettors, while sharing the same technology and compliance teams. For you, it means verification, complaints and safer gambling processes may be similar across those brands. Each profile in this hub names its licence holder and sister sites.
How do I know if a slot site brand is licensed in the UK?
Check the Gambling Commission's public register. Find the licensee name and account number in the site's footer, search for it on the register, and confirm the licence is active and that the site's web address is listed among its domains. If a site shows no British licence number, or the number does not match the register, do not deposit. Unlicensed sites are not bound by UK rules on stake limits, wagering or self-exclusion. The guide to spotting unlicensed slot sites lists further warning signs to look out for.
Why don't the brand profiles show welcome offers?
Because we only promote offers from the five sites we work with, and we cannot check other brands' terms as closely. Welcome offers change often, and describing one we have not verified could mislead you. The profiles stick to facts that can be confirmed, such as the licence holder, account number, group and sister sites. If you are interested in a brand's current promotion, read the offer terms on its own site and check the wagering, which by law cannot exceed 10x from 19 January 2026. Our slot bonuses page explains partner offers.
Does GAMSTOP block every brand in this list?
Yes. GAMSTOP is the national online self-exclusion scheme, and every online gambling business licensed by the Gambling Commission must take part. Registering blocks you from all of them, including every brand in this A–Z and the sites we partner with, for the period you choose: six months, one year or five years. You cannot cancel it early. Self-excluding with one casino only covers that operator, so GAMSTOP is the better choice if you want a complete break. The guide on how to self-exclude from slot sites explains each option.
Can I open accounts at two brands owned by the same group?
Often you can, but check each brand's terms first. Some operators restrict multiple accounts across brands that share a licence, and welcome offers are usually limited to one per person, household or payment method across related sites. Bonus terms may exclude customers who already hold an account with a sister brand. Your verification, limits and self-exclusion with one brand may also be linked to another. If you are unsure, ask the operator's customer service before registering. The Coral vs Ladbrokes comparison looks at two sites that share a licence holder.
Are the brand profiles in this list reviews?
No. They are neutral fact files about slot sites we do not partner with. They do not give scores, criticise or recommend the brand, and they do not link to it. Each one covers who runs the site, its licence and group, its history, what its slot lobby is known for and its safer gambling tools, then closes with a comparison of alternatives. Our full reviews, with ratings, cover only the five sites we work with. The page on how we rate slot sites explains how those scores are worked out.
What should I do if I have a complaint about a slot site?
Start with the casino itself. Use its formal complaints process, keep a record of dates and messages, and allow the time its terms set out to respond, which is usually up to eight weeks. If the complaint is not resolved, every UK-licensed operator must offer an independent alternative dispute resolution service, named in its terms, which can review the case free of charge. The Gambling Commission does not settle individual disputes, but it does want to hear about operators breaking the rules. The guide on how to complain to a slot site sets out each step.